How to use
Argenome generates design variants, using pictures and photos selected in according to the themes that you define; different fonts and colors. You can influence on the process by selecting the variants that you like or using the variants that you save.
We are at FACEBOOK
"How to use" at YOUTUBE:
See how the HELP system is simple
See how to use Argenome in Light Mode
Real examples of the creating Ads for different products and services
Creating Ads for Travel Agency
Creating Label Design for Cheese
Examples of the Designs for a wine company
Examples of the Designs for a fish restaurant
Example of the development of the concept for a wallpaper manufacturer
How to use:
1) In START window you define the start settings:
- Main theme or just Theme - this is used for searching photos and pictures in the photostocks in the Internet
- Additional theme or Style or Mood. You can put here any word that somehow additionally define what you would like to see at the picture. For example, if you want to have not only photos but also drawings in the designes you can put here DRAWING. If you want to have more orange tone in the designe colors you can put ORANGE here. If the main theme is people then you can put here a mood: HAPPINESS or SADNESS. One can put a season here - SUMMER or WINTER if your design somehow relates to the seasons. If you product is for children put CHILDREN here while in the main theme you put the name of the product. Try diferent ways!
IMPORTANT: try to use another language for the themes. It may give you another variants!
- Shape - just change the design sides' propotion
- Other text fields - brand name, product name, moto, description etc - this is the text that you want to have in the design.
Then you click START button and the system starts to generate the variants!
2) The system shows 6 variants at a time. Click NEXT STEP button and you will get more.
You can come back pressing PREVIOUS and see the previous variants
3) Using COLOR PALETTES you can change the color of the text for all of the variants.
It's convinient to see how the text's color effects the total impresion of the design. Color of the font sometimes may design more or less attractive or generates new creative ideas.
4) The following actions are availble for every variant:
- one can FIX the picture (photo). In this case the system continues to generate the variants using this picture only. It's needed if you like the picture and want to see more variants with this picture but with different locations of the texts, background and the picture. Moreover, the picture may be cut differntly. Because of the unexpected cutting the design may look differently, even may has different meanings and this may help you to find new creative ideas! If you want to UNFIX the picture just unfix it and the system will continue to generate the variants woth different pictures
- one can ZOOM IN the variant. Just double click the variant. In the zoom in mode you can continue to change the COLOR PALETTES
- one can save the variant into the IDEAS BANK - click ADD TO IDEAS. Later on you can open the IDEAS BANK and download the variant to you PC or continue the ideas' generation based on the variant from the IDEAS BANK
- one can mark a variant you LIKE, clicking on the heart. The system will continue generating the variants taking the "liked" variant into the account - all the next variant will have something similar to "liked" variant. This also one can use if you like 2 or more variants, but you havn't decided yet what variant is "yours". Mark (like) 2 or 3 variants, click NEXT STEP and see the next generation of the variants. Every time when you select a variant you like you make the next generation of the variant less different and more similar to the variants you marked. Eventually you will see that after the NEXT STEP the variant almost dont change and all the variant are very similar. If by that time you have found "your" variant, then GREATE! If not then just click RESTART and the ideas' generation starts from the begining.
5) If you click RESTART the system starts the ideas' generation from the beginig.
The choice of the pictures will be renewed as well
6) If you marked some variants as LIKED and then continue the ideas' generation (NEXT STEP button), then if you click PREV STEPS and go back you will see that you are not able to click on the heart on the previous variants.
The reason is : after you mark a variant and click NEXT STEP the new generation of the variants appear. If you try to start another new generation from somewhere in the middle it will be easy to mix everything and to lost the logics. HInt: if you like a variant, but don't want to mark it LIKED in order not to make the next choice more narrow, just save it in the IDEAS BANK and return to it later.
7) If you don't RESTART and don't exit the sytem you are able to start ideas' generation based on any variant from the IDEAS BANK.
In this case all the next ideas generations will be similar to the variant from the IDEAS BANK. It's similar process to the LIKING the variants but if you use a variant from the IDEAS BANK then the similarity is bigger
8) The RESULT: you can dowload all the variants from the IDEAS BANK.
The files will contain all the information necessary for the designers: sets of the color palettes; fonts; texts and the link to the picture in High Resolution.